Tesco | Wine Magazine

The UK’s most widely circulated wine publication
PROJECT DETAILS

Tasked with modernising the creative direction of Tesco Wine magazine, I was able to introduce a new roster of photographers, stylists and illustrators to the title. The strategy was three-fold: focus on storytelling through real people, food and growers; increase the amount of illustration to vary tone and pace; declutter the magazine while still conveying all the client objectives. A tablet version of the magazine was also introduced.

 

CLIENT

Tesco

AGENCY

Forward Worldwide

 

ART DIRECTION  |  MAGAZINE DESIGN  |  TABLET MAGAZINE DESIGN