Tesco | Beauty & Wellbeing
An Instagram makeover
PROJECT DETAILS
Social media art direction and content creation for Beauty at Tesco, overhauling the look and feel to attract a new audience. As creative lead on the account I produced all imagery – each week telling a different story.
Instagram followers more than tripled in just over a year.
CLIENT
Tesco
AGENCY
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CONCEPT | ART DIRECTION | SOCIAL MEDIA | PHOTOGRAPHY | PROP STYLING | ILLUSTRATION