An editorial activation to create an emotional connection around a 3-week retail event. Drawing on real-life moments and memories from parents we produced the Little Firsts campaign, assigning a relevant hero product to each story.
I developed a fresh and friendly illustrative style to embellish product shots and reflect from these stories. The campaign was rolled out across the Tesco Baby Club website, targeted emails and social media.
CONCEPT | ART DIRECTION | ILLUSTRATION | DIGITAL | EMAIL | SOCIAL MEDIA