Tapping into the popularity of recipe videos, we collaborated with chef and mum Sophie Wright for the A Year In My Kitchen campaign.
We filmed recipe videos at 4 intervals before, during and after Sophie’s pregnancy, reflecting her own personal journey and her nutritional know-how as a chef. The videos were supported with organic and paid social posts and, at the end of the year, compiled on a bespoke landing page promoted through emails and web banners.
Sophie Wright | Tesco
CONCEPT | ART DIRECTION | VIDEO | SOCIAL MEDIA