Tesco | Wine Magazine

Tasked with modernising the creative direction of Tesco Wine magazine, I was able to introduce a new roster of photographers, stylists and illustrators to the title. The strategy was three-fold:

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Olive | Magazine redesign

I was asked to lead a redesign of this upmarket food and travel title ready for their summer special. To do this, I focussed on giving the magazine a clean,

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Tesco | Beauty & Wellbeing

Social media art direction and content creation for Beauty at Tesco, overhauling the look and feel to attract a new audience. As creative lead on the account I produced all

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Morrisons magazine

As art director I researched, developed and implemented a brand overhaul for Morrisons supermarket magazine relaunch. The title married aspirational recipes and editorial with an effective retail sensibility. My role

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Tesco | Baby & Toddler Event

An editorial activation to create an emotional connection around a 3-week retail event. Drawing on real-life moments and memories from parents we produced the Little Firsts campaign, assigning a relevant

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