Drawing on the trend for ‘food as medicine’ trend among pregnant women, we collaborated with nutritionist and chef duo Fig & Bloom to create the Eating for Two campaign.
After drawing up storyboards and developing a look and feel, we produced nutrition-focussed videos for three key stages during pregnancy. These were supported by related web content and social media activity, encompassing a bespoke landing page, social trailers, additional recipes and downloadable (and pinnable) wall-charts.
The three-week campaign generated an 80% uplift in engagement on Facebook. In addition, the overall bounce rate decreased and the average pages per session went up among those who viewed the Fig & Bloom content.
Fig & Bloom | Tesco
CONCEPT | ART DIRECTION | VIDEO | SOCIAL MEDIA