Fig & Bloom

Eating for Two campaign

PROJECT DETAILS

Drawing on the trend for ‘food as medicine’ trend among pregnant women, we collaborated with nutritionist and chef duo Fig & Bloom to create the Eating for Two campaign.

After drawing up storyboards and developing a look and feel, we produced nutrition-focussed videos for three key stages during pregnancy. These were supported by related web content and social media activity, encompassing a bespoke landing page, social trailers, additional recipes and downloadable (and pinnable) wall-charts.

The three-week campaign generated an 80% uplift in engagement on Facebook. In addition, the overall bounce rate decreased and the average pages per session went up among those who viewed the Fig & Bloom content.

 

CLIENT

Fig & Bloom  |  Tesco

AGENY

Bookmark

 

CONCEPT  |  ART DIRECTION  |  VIDEO  |  SOCIAL MEDIA

 

Fig&Bloom Main
Image
Image
Image
Fig&Bloom-Landing-Page
Fig&Bloom3
Fig&Bloom5
Fig&Bloom
Fig&Bloom6
Fig&Bloom4
Fig&Bloom Mobile