The Efficiency Hub

I worked with Sydney eCommerce anti-agency The Efficiency Hub to develop their visual identity. As digital enablers helping their creative clients navigate the intricacies of successfully selling online their branding needed to reflect the tailor-made service they offer. We created an illustrative style combining cut-out shapes and hand-drawn artwork, that instead of focussing on what the agency does, heroed their clients and the type of products they make. A colour palette was established combining calming pastel tones with more authoritative darker blues and fonts updated focussing on information hierarchy.

Lastly I helped produce a sustainable strategy for social media content that fed into the main brand and provided value for their audience.

CLIENT

The Efficiency Hub

CONCEPT  |  BRANDING  |  ART DIRECTION  |  DIGITAL  |  ILLUSTRATION  |  SOCIAL MEDIA